On March 7th, just one day before International Women’s Day, FHI Heat hosted an unforgettable influencer event in celebration of the Barbie™ x UNbrush collaboration. This highly anticipated event, held from 3 PM to 7 PM, was a perfect blend of style and fun. It was an afternoon designed to honor both Barbie’s legacy and powerful women, while also marking the launch of the very first collection from this exciting partnership between FHI Heat and Mattel.
Where Pink Meets Possibility
Outlandish was transformed into an immersive pink party—every corner, every detail, was decked out in a signature shade of pink, creating the ultimate backdrop for guests to celebrate. With an estimated 200 attendees from FHI Heat, TikTok, Mattel, and a fantastic roster of influencers, the energy was electric. It was impossible not to be swept up in the excitement as attendees took part in a variety of fun stations and activations designed to make them feel like they were stepping into a dream world.
Stations & Activations:
Where Fun Meets Beauty Guests were able to experience all things Barbie and beauty at several curated stations throughout the venue.
Styling Station: At this station, a professional hairstylist was on hand to style influencers' and guests' hair, offering a curated styling menu. Attendees could choose from a variety of looks, each designed to showcase the versatility of FHI Heat’s premium tools. From sleek, sophisticated styles to voluminous, glamorous waves, the hairstylist helped each guest channel their inner style icon, demonstrating how FHI Heat products can elevate any look.
Tool Station: At this station, attendees had the chance to see and feel FHI Heat’s Innovator Collection, impressed by how easily they elevated their beauty routines. Many were surprised by the performance and versatility of the tools, which generated hype for upcoming launches that are still to come.
UNbrush Station: At the heart of the event was the exclusive UNbrush collection, where guests could learn more about the collaboration and see the unique designs up close of the Barbie X UNbrush Duo Sets. The brush collection celebrated timeless style, making it the perfect centerpiece of the event.
360 Booth: The 360 booth was a hit for capturing those picture-perfect moments. With fun props and a rotating platform, guests could strike poses and feel like stars while sharing their memories on social media.
Self-Love Station: In a touching nod to self-love, the Self- Love Station invited attendees to write love notes to themselves and affix them to a giant mirror. It was a beautiful way to remind everyone of their worth and the importance of self-affirmation, especially in celebration of International Women’s Day.
Ball Pit: Who doesn’t love a ball pit? The colorful pink and white ball pit added a playful touch to the event, giving everyone a chance to let loose, snap fun photos, and relive a bit of childhood joy.
Live & Unfiltered: Livestream Fun with Mattel’s Guest
The event wasn’t just about fun; it was also about sharing the magic of this collaboration with a broader audience. The Barbie x UNbrush event featured a mega livestream, which allowed those who couldn't attend in person to join in on the excitement. The livestream was a huge success, giving viewers an insider look at all the action, the stunning activations, and the behind-the-scenes fun.
Mattel’s guest speaker, Meredith Norrie, the VP of Global Licensing and Partnerships took the stage to speak about the significance of Barbie and the brand's evolution. Her words resonated with the crowd, inspiring women to embrace their own unique qualities and pursue their dreams.
A Day to Remember
The success of the Barbie x UNbrush event was one of a kind. From the vibrant energy to the heartfelt moments, every detail of the event was executed flawlessly. Guests were thrilled with the pink extravaganza, and the feedback was overwhelmingly positive. People couldn’t stop complimenting the seamless mix of beauty and fun that the event brought to life.
This celebration was a true tribute to the women who inspire others daily, and the powerful partnership between FHI Heat and Mattel. As we usher in this new collection and the first chapter of the Barbie x UNbrush collaboration, it’s clear that this event will be remembered as a joyful celebration of all things pink, powerful, and fabulous. It wasn’t just an event—it was a moment of unity, self-love, and a reminder of the incredible things women can achieve when they come together.
We’re excited to continue this collaboration and look forward to what’s next. Here’s to keeping the shine bright and continuing to inspire confidence with every step!
Shop the Duo Sets
Don't miss out on the exclusive Barbie x UNbrush collection! Head over to the FHI Heat website to shop the duo sets and bring home a piece of the collaboration.
